“At Ignite Medispa, we take great pride in ensuring that we deliver services that are appropriate and bespoke to each patient. This is why we provide ‘proper’ (educational) consultations which are medical (i.e. involving a doctor) and why we avoid ‘menu-based’ prices. There is no ‘one size fits all’. At times, the correct pathway is ‘not to treat’ a patient.
Each individual patient must be involved in decision-making, and it is the role of the doctor (or the dentist) to ensure that the decision is ‘informed’. This means that meaningful dialogue must take place, and doctors and dentists must understand what matters to the patient, so that appropriate information may be provided. This information must include the pros and cons of different decisions, including not having a procedure.
Healthcare professionals must be satisfied that the decision chosen is in the best interests of the patient. Should a treatment, whether individual or a package, be decided upon; then, this may only occur with appropriate consent from each patient particularly given the elective nature of aesthetic medicine and surgery. Consent is a deep, complex, and continuous process which is integral to healthcare, and it may be implied, verbal, or written.
Dentistry, and the art of medicine and especially surgery, involve many variables. Uncertainty is part and parcel of this, and risk-mitigation is fundamental. We promise to try our very best and to take a pragmatic and rational approach.”
Dr. Niro Sivathasan
MRCS, AFACP, FCPCA, FFMACCS, FACCS, FASCBS, FAACS.
As cosmetic surgery becomes increasingly popular, and especially as chain clinics increase in number, potential customers/ patients should be aware of the following:
- Free consultations. Nothing is free and the cosmetic clinic doesn’t exist for charitable purposes for you, so they’ll recoup the costs somehow!;
- Seeing a nurse instead of seeing the surgeon who shall be performing the procedure. Quite simply, only the doctor who shall perform the procedure shall have the insight to adequately address any concerns;
- Having a ‘salesperson’ – many of whom work on commission – to close ‘the deal’. Do you feel that your best interests are the primary focus?
- The focus being on social media and not on education;
- Guarantees of surgical outcomes – remember that nothing may be guaranteed in life aside of uncertainty (and also taxes and death, as Benjamin Franklin said);
- Limited repertoire of services, which means there is a higher chance of being ‘sold’ to (so that you shall fit the service on offer, instead of different services being available to suit you). For example, somebody who cannot perform tummy tucks may wrongly convince a potential patient to only get non-invasive
- In-house finance;
- ‘Insistence’ to apply for a loan.
There is no substitute for experience as a doctor AND for relevant experience in the field of practice:
- The greater the breadth AND depth of training, it is likelier that you shall be managed more proficiently;
- The greater the number of years spent focussing in a particular field, the greater the relevant knowledge and the higher the chance of better outcome.
So, check and confirm about the year of graduation of the clinician, and also how many years they’ve spent ‘specifically’ training in the particular specialty.
This advice comes from my experience around the world (Europe, North America, and Oceania) where I’ve gained experience in the public sector and the private sector (in chain clinics and standalone middle-tier clinics) and, now, as the owner of a high-end, world-first medispa inside a hospital.